Anime events are getting a major upgrade this summer as Crunchyroll prepares to launch “The Loop,” a large-scale pop-up experience in Los Angeles. Opening on June 12 at Westfield Topanga Mall in Canoga Park, the activation is designed to bring anime worlds into a physical, interactive space.
Developed in collaboration with Three Ten Merchandising Services, the concept blends retail, storytelling, and fan engagement into one rotating destination. With free general admission and limited capacity, the event is expected to attract heavy footfall right from opening weekend.
Instead of focusing on a single franchise, the experience kicks off with a mix of titles that appeal to different segments of anime fans. The first wave includes Solo Leveling, Sentenced to Be a Hero, and Bananya, all of which are currently streaming on Crunchyroll. Each title will feature its own themed setup, giving visitors a chance to step into visually distinct environments inspired by the shows. This multi-IP approach helps the event feel more like a curated anime showcase rather than a single-brand promotion.
A Rotating Anime Experience With Interactive Design
What sets “The Loop” apart is its rotating structure, which keeps the experience fresh across multiple visits. The first set of anime activations will run through August, after which three new series will replace them in a second wave. This format ensures that the space continues to evolve, giving fans new reasons to return later in the summer. Each installation is built with immersive elements such as lighting, sound, and replica props, creating a more engaging environment than a standard pop-up.
Alongside the themed rooms, the retail section plays a major role in the experience. Visitors will find exclusive merchandise tied to each anime, including clothing, collectibles, plush toys, and home items. Crunchyroll will also offer limited-edition branded products that are only available at the venue, adding a layer of exclusivity for attendees. For more details and updates, fans can check Discover The Loop.
Entry Details and Subscriber Perks Explained
Accessibility is a key part of the event’s appeal, as general entry is free for all visitors. However, due to limited space, entry will be controlled through a standby system, which means wait times could increase during peak hours. To manage this, Crunchyroll is offering early access to its subscribers, allowing them to enter before general admission begins. This adds a practical benefit for members while helping regulate crowd flow.
There is also a paid option for those who want a smoother experience on the day. A $15 limited-edition three-pack of pins functions as a fast pass, allowing visitors to skip the standby line. This option combines convenience with collectible value, making it an attractive upgrade for dedicated fans. With its mix of free access, premium perks, and rotating anime content, “The Loop” positions itself as one of the more ambitious anime-themed activations in recent years.