REMOW has officially introduced its anime brand “It’s Anime” to Mexico, marking its first expansion into the region through Samsung TV Plus. The new channel, which went live on May 13, offers a 24/7 lineup of anime programming in Spanish, completely free for viewers. With no subscription or registration required, the rollout is designed to make anime more accessible to a wider audience across Mexico.
The move comes at a time when anime continues to grow rapidly in global popularity, with Mexico emerging as one of the strongest international markets. Japanese animation has had a long-standing presence in the country, but its recent surge in mainstream appeal has created new opportunities for platforms focused on localized content. By launching a dedicated FAST channel, REMOW is aiming to tap into this demand while removing the typical barriers associated with paid streaming services.
Free Streaming Push Targets Mexico’s Growing Anime Audience
The introduction of “It’s Anime” reflects a broader shift toward FAST platforms, which offer curated content supported by ads instead of subscriptions. Samsung TV Plus has been expanding aggressively in this space, providing users with easy access to a wide range of channels directly through compatible devices. The addition of a dedicated anime channel strengthens its catalog and helps attract younger, digitally engaged viewers.
Speaking about the launch, Samsung TV Plus Mexico’s Aaron Castellanos highlighted how anime has transitioned from a niche interest to a dominant cultural force in the region. He emphasized that the new channel is expected to serve as a central destination for anime fans, offering continuous programming that blends both classic appeal and modern storytelling trends.
Lineup Mixes Action, Fantasy, and Otaku Culture Favorites
The channel’s initial lineup showcases a variety of genres to appeal to different segments of the anime audience. KILL BLUE brings a unique premise centered on a professional hitman who is suddenly transformed into a teenager and forced into school life. Its mix of action and comedy sets the tone for the channel’s diverse programming strategy.
For viewers interested in darker narratives, TOUGEN ANKI delivers a modern take on Japanese folklore, focusing on the ongoing conflict between Oni and Momotaro descendants. The series leans into intense storytelling and character development, offering a contrast to lighter entries in the lineup.
On the other end of the spectrum, 2.5 Dimensional Seduction explores cosplay culture and fandom through a romantic comedy lens. It adds a self-aware and relatable element for anime enthusiasts. Meanwhile, BEYBLADE X injects high-energy competition into the mix, following a new generation of players striving to reach the top of the sport.
REMOW Expands Global Strategy Through FAST Platforms
The Mexico launch is part of REMOW’s ongoing effort to broaden the international reach of Japanese content. The company has already distributed films, anime, and series in over 200 countries, and continues to focus on making content more accessible through free and localized platforms. FAST channels like “It’s Anime” play a key role in that strategy, allowing audiences to discover content without financial or technical barriers.
Samsung TV Plus also benefits from the partnership, as it continues to scale its global user base, which now exceeds 100 million monthly active users. By adding targeted content like anime, the platform enhances its appeal in key markets while strengthening its position in the competitive streaming terrain.
The launch of “It’s Anime” in Mexico ultimately signals a larger trend in how anime is being distributed worldwide. With free access, localized programming, and a carefully curated lineup, the channel is positioned to capture both long-time fans and newcomers exploring the medium for the first time.